about us

Deliberate helps make clever Nordic, US, and European startups and concepts make the news.

Showcasing to potential investors, strategic partners, employees, and users just what makes these companies unique and scalable.

We know that 99% of traditional PR is pointless. Instead, we focus on delivering what startups actually need, deserve, and can leverage as part of their journey from early-stage and seed-funded to unicorn status.

Therefore, you won’t find us staging silly stunts, lame photo opportunities, banal opinion polls and surveys, nor ever insulting the intelligence of journalists.

We turn breaking news themes to the advantage of our clients, as well as devise creative strategies that make a startup’s functionality, founders, or existing user base become the news story. We then use this momentum to secure profiles of key staff, product reviews, and guarantee a presence at conferences and events.

With a 25-strong team operating between the UK and US and securing high-impact exposure within international business, technology, and consumer media titles, Deliberate offers centralized news and media support for B2C and B2B startups with interesting stories to tell.

Our news-infused approach allows Scandinavian, German and other European startups to turn the UK into a gateway to the wider English-speaking world, and then launch in the US. We also provide support to leading US startups domestically, as well as help them cross the Atlantic.

creative work

VR For Veterans

For Remembrance Day, in order to showcase the potential functionality and application of VR, we arranged for a WWII veteran to ‘revisit’ – virtually – the French town that he had helped liberate in 1944.

An initiative devised, prepared, and launched by Deliberate, we worked with the Royal Hospital Chelsea and French tourist board in order to allow the present-day residents of Armentières to use virtual reality to express their gratitude to 91-year-old Chelsea Pensioner and D-Day veteran, Frank Mouque.

Featured in over 40 international news titles, and on TV shows in both the UK and USA, the video documenting the project has been viewed over 150,000 times.

Read all about it here.

Crowdsourced Conservation

For Fishbrain, an app and social media network for anglers, we engineered a partnership with federal agency, the US Fish and Wildlife Service, which empowered American users of the app to log sightings of at-risk bird and animal species.

An app-powered conservation crowdsourcing campaign without precedent, the ongoing partnership has been featured in over 150 major US news sources, including Forbes, Fortune, New York Times, Washington Post, Salon, and Fox News.

Read more here.

Using Podcasts To Save Endangered Words

To mark the arrival of Stockholm-born podcasting platform, Acast, in the US, we devised and launched a unique experiment to quantify the cultural impact of an audio medium enjoying a spectacular growth. Through a partnership with the Dictionary of American Regional English, we asked leading podcasters on Acast to each adopt a near-extinct American word or phrase, and then use the influence of their shows to breathe new life into them.

The project was covered by the Wall Street Journal, Huffington Post, Guardian, WNYC, The Atlantic, among others.

Giving Fans A Voice On FIFA

Working with the world’s leading anti-corruption campaigning organization, Transparency International, we coordinate a major annual survey of over 25,000 users of fan opinion app, Forza Football, which determines what supporters really think of FIFA.

Published as an official report by Transparency International, each year we have placed the results in major media outlets including Newsweek, BBC Sport, Sky News, The Guardian, CNN, and Forbes.

Jack’s Robot Mascot

No Isolation’s AV1 robot allows sick children to attend school remotely, via an in-built speaker, microphone, and camera.

To showcase this robot’s functionality, we arranged for Jack McLinden – a severely disabled boy from Liverpool and a massive fan of Everton Football Club – to be his team’s Premier League matchday mascot via the AV1 device.

Through the technology, Jack met the Everton players (including Wayne Rooney), was carried out by the team’s captain at the start of the game, and even attended the manager’s post-match press conference.